Case Study: Kalamazoo Candle Company
How SEO Boosted Organic Traffic For A Candle Company By 750%
In Our Client’s Words—
“Emerald makes it easy. Their communication is great, and we don't have to spend money on Google ads (which have a mixed bag of results to begin with) because of the work that Emerald is doing with Search Engine Optimization.”
-Adam McFarlin, CEO Kalamazoo Candle Company
The Strategy
After 4 blog posts a month for 27 months with Emerald, this website went from less than 2K visitors per month to 17K visitors per month. Better news: our client reported more product conversions from his website for targeted products as well.
The Results
Our content strategy yielded a 750% traffic increase! When Adam reached out, he said “I want to be the #1 ranked result when someone searches “Michigan Candle Company".” So, we got to work, and within 8 months, we had Kalamazoo Candle Company ranking first for his desired query!
