SEO Kickstarter: 6 Week Course for Small Businesses
Join the SEO Kickstarter Program to learn how to get more clicks and customers. Great for non-profits, too!
You launched your website hoping it would bring in leads, but:
You’re not getting website visitors.
You’re guessing at keywords and content.
You don’t have time to figure out complicated SEO / GEO tactics on your own.
Meanwhile, your ideal customers are searching—and finding your competitors instead. You know your business or nonprofit deserves to be seen. You just need a clear, simple system to make search engines work for you! That’s why we created the SEO Kickstarter program for small businesses.
About the SEO Kickstarter Course
Improve Your SEO in 6 Weeks
SEO Kickstarter is a 6-week, 1 virtual session per week, hands-on digital marketing and SEO / GEO training course.
Tuition is $1,500, or $250 / Class
Payment plans and partial scholarships may be available to qualifying businesses.
Proven Results, Real Growth
Live instruction from SEO strategist Amanda Kern, this course offers practical strategies, and long term results.
Is SEO Kickstarter Right for You?
You’re:
A Small business owner with 15 or fewer W2 employees; or
A Nonprofit serving ALICE households in the City of Columbus
and you’re…
Looking for more qualified leads, donations, or bookings from your website
Willing to show up, do the work, and implement what you learn
If that sounds like you, you’re exactly who SEO Kickstarter was built for!
How the Program Works
Step 1 – Submit an Application
Submit your application with basic info about your business/nonprofit and your current website.
Step 2 – Attend Weekly Live Sessions
Join the 1 hour sessions for 6 weeks. Each week, you’ll learn a focused SEO topic, complete guided activities, and get feedback from your instructor.
Step 3 – Implement + Showcase Your Results
Put what you learn into action during and in between sessions. There is homework in this course, and completing the homework directly impacts your results!
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Each week builds on the last:
WEEK 1 - SEO Fundamentals & SWOT Audit
Understand how search engines actually work
Audit your current website and identify quick wins
WEEK 2 - Google Business Profile & Local SEO
Optimize your profile to show up in local searches and maps
Learn how to use reviews, photos, and posts to rank higher
WEEK 3 - Keyword Research + SEO Copywriting
Differentiate between types of keywords and learn when to use them
Write headlines copy that search engines love and use keywords naturally without sounding robotic
WEEK 4 - Page Optimization
Learn the basics of site structure, links, and page experience
Learn where to put keywords so that search engines can find and understand your content
WEEK 5 - Content Strategy & Blogging
Build a practical content plan around high-value topics
Learn a simple process to write SEO-ready blogs consistently
WEEK 6 - Analytics & Tracking
Install and understand Google Analytics and Search Console
Know which numbers matter and how to track what’s working
Ready to Climb the Ranks and Boost Your Revenue?
Every day your website isn’t ranking well is a day potential customers can’t find you–and are finding your competitors instead. It’s time to change that. You deserve to be discovered.
SEO Kickstarter Course: Frequently Asked Questions
What is SEO Kickstarter?
SEO Kickstarter is a 6-week SEO and GEO training program for small business owners and nonprofits that want to get more visibility online. Through weekly live sessions via Google Meet, hands-on activities, and 1:1 support, you’ll learn how to improve your website, optimize your Google Business Profile, create SEO-friendly content, and track what’s working.
Who is SEO Kickstarter for?
SEO Kickstarter is built for small business owners and nonprofits that want more qualified leads, donations, bookings, or website traffic. It’s especially helpful if you have a website but aren’t sure why it isn’t showing up on Google or bringing in consistent opportunities.
Do I need SEO experience to join?
Nope. SEO Kickstarter is designed for beginners and busy business owners who want a clear, practical system. You don’t need to know technical SEO, Google Analytics, keyword research, or content strategy before joining. You just need a business and a website for that business. If you’re currently building a website, this course can be helpful as well.
What will I learn in the SEO Kickstarter program?
You’ll learn SEO fundamentals, keyword research, local SEO, Google Business Profile optimization, website copywriting, blogging, analytics, Google Search Console, and basic technical SEO. Each week focuses on a specific topic so you can improve your website step by step.
How long is the SEO Kickstarter program?
SEO Kickstarter is a 6-week program with one live session per week. Each session is one hour, and you’ll also receive guided homework and two 1:1 sessions with an SEO expert to help you apply what you’re learning to your own business or nonprofit.
Is SEO Kickstarter offered in Columbus, Ohio?
While this program is run from Emerald Creative Content’s office in downtown Columbus, the program is available to business owners nationwide. If you have an internet connection, you can take this course from anywhere in America. This course is not currently available to businesses outside of the USA.
How much does SEO Kickstarter cost?
Tuition for SEO Kickstarter is $1,500, or $250 per class. Payment plans and partial scholarships may be available for qualifying businesses and nonprofits.
Will this help my business show up on Google?
Yes, the goal of SEO Kickstarter is to help you improve your visibility on Google and other search platforms. You’ll learn how to optimize your website, improve your Google Business Profile, use keywords strategically, and create content that helps your ideal customers find you online.
What is GEO, and why is it included in the program?
GEO stands for Generative Engine Optimization. It’s the process of making your business easier to understand, trust, and recommend in AI-powered search results. SEO Kickstarter teaches both traditional SEO and AI-era visibility strategies so your business can show up where people are searching now.
Will I work on my own website during the program?
Yes. SEO Kickstarter is hands-on, which means you’ll apply what you learn to your own website, content, and Google Business Profile. The homework is designed to help you make real improvements throughout the 6-week program.
Do I need a website before joining SEO Kickstarter?
SEO Kickstarter is most helpful if you already have a website, even if it needs work. If you don’t have one yet, the program can still help you understand what your future website needs to rank, but you may get more immediate results if you already have a site to optimize.
Is SEO Kickstarter good for nonprofits?
Yes. SEO Kickstarter is a good fit for nonprofits that want to increase visibility, reach more donors, attract volunteers, promote programs, or better serve their community through online search.
Can Emerald Creative Content do the SEO work for me instead?
Yes. If you want SEO support but don’t want to DIY it, Emerald Creative Content also offers SEO services, website copywriting, blogging, and SEO strategy. SEO Kickstarter is best for business owners who want to learn how SEO works and implement it themselves with guidance.