Remodeling Company Website Design
SEO Website Design for Premier Remodeling
Premier Remodeling was ready to revamp their outdated and unnecessarily large Wordpress website to better showcase their work. Team Emerald created a powerful SEO strategy, shot stunning portfolio photography, and designed a beautiful, easy to navigate Squarespace website while preserving and boosting their domain authority and rankings.
The Strategy
We began with keyword research to understand how prospective clients search for commercial terms like kitchen remodeling, bathroom remodeling as well as top of funnel terms like “how much does it cost to remodel a kitchen?”
Rather than using the outdated method of creating a page for every single version of a potential commercial keyword, we created dedicated, SEO-friendly pages that use keywords naturally and make their service lines clear, rankable, and AI-friendly.
We also developed a blog strategy featuring cost guides and trending home remodeling content, giving the website more opportunities to rank while positioning Premier Remodeling as an experienced authority in their field.
What We Created
Updated logo, color palette, fonts, and branded graphics
Brand photography
SEO and AEO-friendly website copy
Keyword-informed website architecture
Dedicated remodeling service pages
An educational, search-focused blog
Responsive Squarespace website design
The final website feels creative and elevated while remaining professional, approachable, and distinctly Premier Remodeling.
The Results
Premier Remodeling’s organic search presence has grown substantially and business is BOOMING! Estimated organic traffic increased 101.6% in 90 days, reaching over one thousand monthly visits.
The quality of this growth is particularly significant. Commercial-intent searches generate approximately 77% of total organic traffic, connecting the company with homeowners actively researching remodeling services.
Additional growth highlights include:
914 total search placements, including 889 traditional organic rankings and 25 SERP-feature appearances
13 first-page organic rankings and 94 rankings within the top 20
25 enhanced search-result placements, including 12 People Also Ask results, seven “Things to Know” results, four local-pack placements and two AI Overview placements
The largest keyword footprint among the competitors identified by SEMrush, with 914 placements compared with 681 for the closest listed competitor—approximately 34% more
987 backlinks from 357 referring domains, supporting the website’s overall search authority
“From the first interaction with Emerald Creative Content, this team has blew me away.”
“We initially brought them on to help with online content strategy and marketing. It has quickly expanded to professional photography, videography, and most recently, a full rebrand with a new website design. They have taken the time to not just understand our business, but to help us understand their world as well -as true collaborators do -and the results have exceeded what we imagined possible.
Our new website not only gave us a more sleek and modern design, it captures the tone and quality we want our clients to experience. The videos and photography have elevated our entire portfolio across all platforms. The messaging sounds like us. The strategy is relatively easy to implement because it is activated in bite sized pieces. Communication is clear and they are so responsive. Someone always has a fantastic idea or direction to take a project that pushes us forward. And to top it off, every bit of feedback is handled with perfect professionalism.
You can find a marketing company just about anywhere these days. But finding one that delivers consistent results - it's tough. Amanda, Maggie, Ashley and the team at Emerald Creative Content, we couldn't be happier with our new site and we can't recommend you enough! Thank you!”
-Heather Wiseman, Premier Remodeling