Voice Over Artist Website Design
SEO Website Design + Branding Case Study for Lauren Bandman Voice Over Artistry
Lauren Bandman was launching her voiceover business without a dedicated online presence. She needed a complete brand and digital foundation that would help potential clients discover, understand, and hire her. Emerald developed Lauren’s visual identity, messaging, website, and search strategy from the ground up, creating a polished brand that reflects her warm, intelligent, and versatile voice.
Check out the website!
The Strategy
We began with keyword research to understand how prospective clients search for commercial, corporate, medical, educational, and other types of voiceover talent.
Rather than placing every service on one general page, we created dedicated, SEO-friendly pages for each major voiceover category. This made Lauren’s expertise easier for prospective clients, search engines, and AI platforms to understand.
We also developed a blog featuring industry guides and thought-leadership content, giving the website more opportunities to rank while positioning Lauren as an experienced authority in her field.
What We Created
Brand identity and visual direction
Custom logo, color palette, and branded graphics
Brand photography
SEO and GEO-friendly website copy
Keyword-informed website architecture
Dedicated voiceover service pages
An educational, search-focused blog
Responsive Squarespace website design
The final brand feels creative and elevated while remaining professional, approachable, and distinctly Lauren.
The Results
Lauren went from having no dedicated online presence to building meaningful visibility across both traditional and AI-powered search.
Ranking for more than 200 industry-related keywords
Featured in a Google AI Overview for a Columbus voiceover search
Appeared as the first recommendation in a ChatGPT search for voiceover artists in Columbus
Established a strong platform for ongoing content, authority building, and lead generation
The project demonstrates what happens when branding, website design, SEO, and content strategy work together: a new business can become visible, credible, and recommendable far faster than it could with a good-looking website alone.
“Emerald Creative Content is top-notch! Amanda and her team are smart, savvy and tuned-in. From the outset, their dynamic professional expertise and personalization of the process to my goals built immediate trust. I worked primarily with Amanda and Ashley who made it a priority to understand my industry and my voice. They infused every aspect of our work with that deep knowledge and authentic perspective. Looking forward to our continued collaboration as my business grows!”
— Lauren Bandman