Fabtique

Fabulous + Boutique = Fabtique

Fabtique was founded in 2016 by longtime friends Pat Barker and Amber Wilson with one mission: to help women feel confident in their own style. Located in the Shops on Lane Avenue in Upper Arlington, Fabtique is built on personal service, honest fashion advice, and a curated collection of clothes you’ll actually want to wear. With a background in fashion retail and small business marketing, Pat and Amber combined their strengths to create a boutique experience that’s approachable, empowering, and fabulous.

Check out the website!

Scope of Work:

SEO-friendly, brand-centric copywriting rooted in storytelling + local SEO
Gorgeous, functional website design
Branded photoshoot

Creative Direction:

Fun
Stylish
Boutique
Clean
Minimalist with a POP of personality

"Emerald Creative was so easy to work with..."

They listened to my ideas and truly understood what we wanted our website to "feel" like, not just what we wanted it to look like. Their response time to questions was fast and their patience with my lack of techy skills was never ending. It was so fun to work with all the ladies of ECC!
-Amber Wilson, Owner of Fabtique