Email Marketing Case Study: Seattle Swank
How we generated 43 leads with 2 simple emails for an interior design firm.
About Our Client
Seattle Swank had an audience, but no consistent email strategy to activate them. Like many brands, their list was underutilized. There was no clear strategy, no regular cadence, no conversion. We built a newsletter system designed to do one thing well: turn attention into action.
Instead of sending emails just for the sake of it, we focused on a strategy that highlighted:
Clear, On-Brand Messaging
Strategic Content + Calls to Action
Promos and Specials
Our Strategy Yielded 43 New Leads With 2 Emails
64.3% Open Rate
More than double industry averages of 20–30%.
15.5% Click Through Rate
3–5x higher than typical benchmarks (2–5%)
460% Increase in Website Traffic
Website traffic increases significantly when newsletters are sent out.
43 Leads Generated via 2 Newsletters
Compared to 1-2 leads that usually trickle in through the website each month.
