The Roar | SEO Makeover
After Becca launched The Roar, she wanted to take her website to the next level with one of Emerald’s signature SEO Makeovers to target founders across major cities in Ohio. We worked with Becca to identify some key areas for growth on her website.
We put together a plan that included:
Extensive keyword research, competitor research, and comprehensive website audit
Several new landing pages specific to problem-based queries, local SEO queries, and commercial queries
Compelling, SEO-friendly, brand-centered copywriting
A branded photoshoot for cohesive, professional imagery she could use on her new landing pages and throughout her marketing
A 12-month SEO content calendar to help Becca continue growing her website traffic over the next year
The Roar is a bold brand seeking even bolder founders.
So we knew that everything we added to Becca’s website, including her visuals and new copy, had to pack a PUNCH. We started by auditing the existing website from back to front, looking for technical off-page opportunities as well as on-page opportunities for enhancements.
In addition to strategizing some new SEO-focused landing pages, we designed a stunning photoshoot with the purpose of capturing Becca’s bright, energetic style so prospective clients can fully understand the energy Becca brings to the table.
Of course, fresh, original, on-brand photography is excellent for SEO as well!
We built 9 new SEO-focused landing pages…
Several were local landing pages targeting major cities in Ohio and keywords focused on Becca’s primary offerings. We also developed some informational-based landing pages to capture founders who don’t yet know they want to work with a firm like The Roar, but could benefit greatly from their services.
Ready to take your website to the next level?
We can’t wait to learn more about you and your vision!