4 Affordable SEO Services for Small Businesses in Columbus, OH
You’re juggling a million things—running your business, answering emails, maybe even fixing the printer (again). And somewhere in the back of your mind, you know your website should be bringing in more traffic.
But every time you Google “affordable SEO services,” you’re hit with confusing jargon or sky-high retainers. We’re going to stop you right there.
You need a team that gets small businesses and knows how to make SEO work without blowing your budget. Let’s get into it, shall we?
What is SEO?
SEO stands for Search Engine Optimization. It’s the work that gets your website seen by people who are already looking for what you offer.
When someone Googles “Columbus auto repair” or “best yoga studio near me,” SEO is what helps your business show up in those results. It’s not just about integrating the right keywords—it’s about making sure your site has the right content, structure, and signals to prove you're a legit, relevant option.
Good SEO doesn’t just get clicks. It gets the right clicks from people who are ready to book, buy, or learn more.
Types of SEO You Should Know About
SEO is the sum of a bunch of small things done well over time. To rank well and actually drive traffic that converts, there are key areas you should focus on first:
On-Page SEO
This is the content stuff—what’s actually on your pages. We’re talking keywords, headlines, meta descriptions, internal links, and copy that’s both searchable and readable.
It’s where strategy meets storytelling. And it’s where your writers (hi, that’s us) make the magic happen.
Technical SEO
This is the under-the-hood stuff. Site speed, mobile-friendliness, clean code, structured data. It’s what makes Google say, “Yep, this site’s solid.”
You don’t need to be a developer to care about this. But if your site is slow or glitchy, no amount of good content will save it.
Off-Page SEO
This is how the rest of the internet talks about you. Backlinks from reputable sites tell Google you’re trustworthy and worth ranking. Think of it like street cred—except instead of hype, it’s domain authority.
Local SEO
Local SEO is all about helping your business appear in local map packs and search results, especially for Columbus-based service businesses.
This includes optimizing your Google Business Profile, building citations, and adding location-specific keywords throughout your site. It’s hyper-focused visibility that gets foot traffic and local leads.
4 Affordable SEO Services for Small Businesses in Columbus, OH
You don’t need to blow your budget to get SEO that actually works. We’ve built transparent, flexible, and powerful SEO packages specifically for small businesses. No long-term contracts. No sneaky upsells. Just a results-driven strategy with pricing that makes sense.
SEO Strategy Blueprint | $1500 (one-time)
Think of this as your SEO starting line. We audit your entire site—technical setup, keyword rankings, competitor landscape, backlinks, and more—and hand you a customized strategy to grow from.
Full site and content audit
Keyword research tailored to your market
Competitor + backlink analysis
Strategic content plan aligned to your business goals
You’ll walk away with a playbook you can use with us—or hand to your in-house team. It’s clarity, without commitment.
2. SEO Blogging Content Boost | $900+/month
This is our most popular monthly service. Once your strategy’s in place, we keep the momentum going with consistent execution and optimization. You pick the plan that fits your goals:
Basic – $900/month: Perfect for new businesses getting their SEO legs under them
Standard – $1,500/month: Best for steady, reliable growth
Premium – $2,000/month: For businesses ready to dominate their market
Each plan includes content creation, technical updates, and link-building. And yes—it’s all month-to-month. Because we believe you should stay with us because we’re killing it, not because of a contract.
3. SEO Copywriting | $3000+
Your website copy should do more than fill space—it should sell, rank, and build trust. We write every page to be both brand-aligned and search-friendly. You’ll get messaging that reflects your voice and meets the moment a user lands on your site.
Full website copy refresh or creation
Keyword-optimized headlines, body copy, and CTAs
Metadata and structural updates for SEO and UX
4. SEO Backlinking | $200
Backlinks are still one of the strongest ranking signals—and no, you shouldn’t be paying for shady ones.
We apply to hundreds of reputable directories and listings to help build your site’s domain authority and visibility. No fluff. No filler. Just real links from places Google actually respects.
Why Choose Emerald For SEO Services?
There are a lot of SEO agencies out there promising “top rankings” and “explosive growth.” We’re not here to hype—we’re here to do the work and back it up with results. Here’s what makes us different:
SEO-Driven Content That Actually Ranks
We don’t just write blogs for fun. Every piece of content we create is grounded in real keyword research, optimized for search, and designed to drive traffic that matters.
Conversion-Focused Copy, Always
Getting clicks is nice. Turning those clicks into customers? That’s the point. We write with conversion in mind—clear CTAs, clean structure, and messaging that moves people.
Your Brand Voice, SEO-Optimized
You shouldn’t have to choose between sounding like yourself and ranking on Google. We infuse your unique voice into every page while still ticking all the SEO boxes.
Proven Results, No Guesswork
Our clients don’t stick around because we make good guesses. They stick around because they see higher rankings, more organic traffic, and better conversions month over month.
Actual English Majors (Yes, That Still Matters)
We’re not handing your site copy to a marketer who’s never studied sentence structure. Our team is full of writers with real writing degrees—people who obsess over tone, rhythm, and grammar because it shows in the final product.
SEO Services: Frequently Asked Questions
How much do SEO services typically cost?
SEO services typically cost between $500 to $5,000 per month, depending on the provider, scope, and competitiveness of your industry. At Emerald, our plans start at $900/month—no contracts, no fluff.
Are SEO services worth it?
Yes, SEO services are worth it if you want sustainable, long-term traffic and leads. Unlike ads, SEO builds momentum over time and keeps delivering results, even when you’re not paying per click.
Should I pay monthly for SEO?
Paying monthly for SEO makes sense if you want consistent growth and ongoing optimization. Search engines update constantly, and your competitors don’t stop—so your SEO shouldn't either. Emerald’s month-to-month plans keep your content fresh and your rankings moving.
Can I do SEO myself?
Yes, you can do SEO yourself—but it takes time, strategy, and consistency. If you're DIY-ing, our Power Hours are a great place to start. We’ll walk you through what to fix and how, in plain English. You’ll leave with action steps—not homework you don’t understand.
How long does SEO take to work?
Most SEO campaigns start showing measurable results in 3 to 6 months, depending on your industry, competition, and website health. It’s a long game, but the compounding returns are worth it.
Work with the SEO Service Experts in Columbus, OH— Emerald Creative Content
SEO doesn’t have to feel mysterious—or miserable. At Emerald, we speak SEO fluently, and we’re here to make sure your content pulls its weight. Whether you need a full strategy or just want to stop shouting into the void, we’ve got you. Book a free consult, tell us what’s stressing you out, and we’ll show you exactly how to fix it.
